The Hershey Company (
HSY) is expected to release its second-quarter results on July 23, 2009.
It expects annual earnings for fiscal 2009 to be below the long term range of 6% to 8%, due to unprecedented commodity and pension cost increases, higher levels of core brand investment spending, and current weak macroeconomic conditions. Management expects commodity costs to increase by $175 million in 2009; however, the increase could be lower if current market prices, particularly for dairy products, continue through the remainder of the year.
The aggressive competition in the confectionary category is also negatively-affecting Hershey's near-term prospects. In addition, the changing consumer habits, in part driven by the low-carb phenomenon, and the growing awareness of healthier snacking options, are also reducing incremental demand for confectionery and other snack products.
Furthermore, Hershey's has entered the high-margin single-serve cookie market. Although the focus on higher margin products is commendable, the viability of
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