MISSISSAUGA, ON — (Marketwire) — 06/30/09 — HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today the formation of its advisory board with the appointment of Louie Mele, consultant and former CEO of McDonald’s Canada, and Gora Ganguli, President & CEO of VitaSound Audio, Inc.

Matthew Sacco, CEO of HearAtLast, commented, “The board was created to add depth to the management team and gather knowledge from experienced business professionals and select individuals within the industry. This will increase HearAtLast’s capabilities while exploring new opportunities to enhance shareholder value, business development and growth.”

This undertaking is targeting all divisions of the company to increase overall shareholder value and will be looked upon as an internal strategic audit of corporate performance and a re-examination of all opportunities for future revenue and growth. The Company is