In order to woo customers this holiday season, major discount retailer Target Corporation (
TGT) recently announced an aggressive price cut on toys. The announcement came on the back of the Wal-Mart Stores Inc. (
WMT) news on offering 100 toys for $10 each through the Christmas holiday, up from 10 toys offered last year.
Target slashed the price of selective toys by up to 50%, which include the Barbie Fashion Doll ($5), GI Joe Tough Troopers Figure ($14.99), and the Fisher-Price Little People Play 'N Go Farm Set 50th Anniversary edition ($11).
The holiday seasons are generally important for toymakers and retailers, who expect an uptick in demand with more children splurging in toy stores. However, toy companies did not reap any benefit in the 2008 holiday sales season due to recessionary effects, as consumers cut back their spending and prioritized their purchases.
Realizing the ...
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