Reed’s, Inc. (REED) is a maker of sodas, candies and ice creams with natural ingredients targeted at health conscious consumers. Reeds product line includes various flavors of ginger-brewed beverages such as original, extra, premium, raspberry, spiced apple, and cherry ginger; root beer, cream soda, black cherry cream soda, diet root beer, diet black cherry cream soda, diet cream soda, and Bavarian nutmeg root beer; and original china cola and cherry china cola. The company’s products can be found primarily in specialty food stores and gourmet outlets, in addition to the company’s website.

California-based Reeds is following in the footsteps of other natural soda makers like Jones Soda and Hansen’s in targeting consumers that crave carbonated beverages, but demand choices beyond traditional colas like Coca-Cola and Pepsi. It is estimated that carbonated sodas had a total of almost $66 billion in global sales in 2007, but sales of traditional sodas have been

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