Source: Fortune 06/12/2008
Back in 2001, the executives running Australian mining giant BHP Billiton sensed that China’s economic growth was gaining critical mass. So they commissioned a study on how the country’s rapid industrialization might affect the global markets for copper, coal, iron ore, oil – all the stuff that the company pulls out of the earth and sells.
“The results were quite – well, ‘outrageous’ is probably the right word,” CFO Alex Vanselow told me when I visited BHP’s headquarters in Melbourne a few months back. “Because we didn’t believe it. We thought something must be wrong. If our models were right, the pressure China would put on the world would be tremendous.”
But the more they tinkered with their models, the more unbelievable the results became. The fast-growing per-capita income of China’s billion-plus people pointed toward a massive thirst for raw materials. When the researchers added India’s potential for growth …
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