With consumers looking for good value in their purchases during tough economic times, Valassis (
VCI) finds itself in a sweet spot.
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Today, the media and marketing services company also finds itself as a top-performing Zacks #1 Rank, with shares that have advanced approximately 7%.
(In addition to company-specific factors, VCI is most likely getting a boost today from news out of Gannett (GCI) that third-quarter earnings are expected to top expectations.)
VCI offers a wide range of marketing services to customer packaged goods manufacturers, retailers, technology companies and other customers. It is the only company that provides a combination of home-delivered media products and services at the market, neighborhood and household targeted levels, an can integrate all three levels of targeting into a single solution.
The company is gaining a lot of traction in this environment from its coupon books and
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