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RevenueShares has launched the RevenueShares ADR Fund ETF (NYSE Arca: RTR). It's the second exchange-traded fund introduced by the revenues-focused, index-based ETF family in the past week and may bring more competition to the international developed markets (ex-U.S.) category.

The RevenueShares Financials Sector Fund (NYSE Arca: RWW) launched last Wednesday (see story here).

RTR will track the RevenueShares ADR Index, another custom index designed by the ETF company to take a revenues-based slant on a major Standard & Poor's index. The rules-driven methodology re-weights the constituent securities of the S&P ADR Index according to the revenue earned by the companies in that index, subject to certain tax diversification requirements. 

The resulting RevenueShares ADR Index contains the same securities as the S&P ADR Index, but in

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Look Who's Talkin'

You've heard it all before. But for the uninitiated, we're providing a link to our own Matt Hougan, who was grilled by reporter Trang Ho for this Q&A appearing in Investor's Business Daily on Tuesday.

Hougan comes through, providing what IU.com readers have become accustomed to -- unblinking analysis and fiercely independent commentary on everything relating to ETFs.

You can see

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