The Home Depot Inc (HD), the world’s largest home improvement specialty retailer, has recently announced a deal with Martha Stewart Living Omnimedia Inc (MSO), a diversified media and merchandising company, to create a new product line of home improvement products. The strategic move is aimed at getting a leg up on rival companies like Lowe Companies Inc (LOW), a leading chain of retail home improvement and appliance stores. The new product line will primarily feature outdoor living, home organization, and home decor items. The outdoor living products are scheduled to hit the shelves in Jan. 2010 in the U.S. and in Feb. 2010 in Canada. Home organization products are expected to be launched in Feb. 2010 across the globe. Martha Stewart intends to promote the products through diverse marketing channels including its magazine, TV show, and web portal like Twitter – a free social ...

Home Depot Inc. (HD) recently signed a deal with diversified media and merchandising company Martha Stewart Living Omnimedia Inc. (MSO) to create a new line of home improvement products.

The strategic move is aimed at outsmarting rival specialty retailers like Lowe Co.s Inc. (LOW). The new product line will primarily feature outdoor living, home organization and home decor items.

The outdoor living products are scheduled to hit US markets by January next year and will be available in Canada by February. Home organization products are expected to be launched across the globe in February. Martha Stewart plans to promote the products through diverse marketing channels including its magazine, TV shows and web portals like Twitter - a free social networking and micro-blogging website.

The home improvement industry has deteriorated drastically due to the overall decline in the housing industry. Increasing unemployment and foreclosures amid the continued

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