Ford Motor's (F) Canadian arm will offer customers a rebate of up to C$3,000 ($2,700) for the purchase of a new Ford vehicle in exchange for a 15-year or older vehicle.

The rebate program – Recycle Your Ride – would allow customers to receive C$1,000 for purchase of a new Ford or Lincoln car, C$2,000 for a new sport utility or crossover vehicle and C$3,000 for a new truck or luxury Lincoln. The program will start this Thursday and run for 60 days. If required, it may be extended.

Ford Canada plans to maintain sales momentum through the program. The program is built on the line of the Canadian Government's "Retire Your Ride" program, which has given C$300 to consumers to turn in an old vehicle.

Ford Canada's chief executive, David Mondragon, also strongly supported the similar "Cash for Clunkers" rebate program for fuel-efficient vehicles that generated big sales in the

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