When recessions bite, people turn to cheap comfort foods like macaroni and cheese. And as it turns out, those deliciously cheesy elbows have been a pretty good indicator of difficult times.
This from the Financial Times: Sales of Mac & Cheese – which can feed two or more people for as little as $1 – have become an indicator of the health of the US consumer.
Kraft first reported a surge of “almost 20 per cent” in Mac & Cheese sales during spring and early summer last year as economic pressures increased.
Mac & Cheese sales also jumped in 1990, when the US economy was also in a downturn.
It’s not just Mac & Cheese that are surging, either. Other budget menu items are also making gains. Kraft, the largest US food group, reported “solid gains” in powdered drinks and desserts. “Businesses like Jell-O, Mac & Cheese, and Kool-Aid are doing exceptionally well,” says
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