Reading between the lines: What the Kraft-Cadbury takeover bid says about the markets at large
Contrarian Profits (November 11th, 2009) Writes:
John Stepek (Money Week UK): Deal making is back!
That was the general reaction from the press when US food giant Kraft launched its first bid for British confectioner Cadbury less than two months ago. Pundits spewed out potential target prices like bingo numbers – £8, no £10, no £12! – and analysts scribbled out scenarios involving white knights and rival bidders from across the globe.
Reality has been a little more disappointing. Despite attempts to talk up the deal, no rival bidders have come forth. And yesterday Kraft came back to the table with an offer that can only be described as – as Cadbury’s board put it – ‘derisory’.
It’s just another sign that there’s a vast gap between conditions in the financial world and those in the ‘real’ world…
Market hopes are stretched far beyond reality The Cadbury / Kraft bid saga shows just how far market hopes
...contrarian profits, David Stevenson, food giant, Gbp, Investing Lessons, John Stepek;, Kraft, Market Commentary, pence, United States


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