Nascent Wine Company, Inc. announced this morning that it will begin to do business as Nascent Brands, Inc. In addition to streamlining the company’s operations, Nascent also intends to acquire and build the most profitable and well positioned brands of food and beverage products in Mexico.

The company has already demonstrated success in streamlining their product mix by cutting over 1,500 slow moving items and focusing on the top selling 500 items. Nascent plans to improve margins and profits by leveraging its platform with its own branded and private label products with the goal of accelerating growth.

“As the dominant force within the Mexican foodservice marketplace, we believe by concentrating on our core competencies of food distribution in Mexico, and building equity in our own brands, we will continue to leverage our leadership position and capitalize on many additional opportunities in this market. We believe the increased focus on the

Nascent Wine Company, Inc. (OTCBB: NCTW), DBA Nascent Foodservice, Inc., announced today that the company has signed a letter of intent to sell the Italian food importer and distributor division, Palermo Italian Foods, LLC. The Miami, Florida-based Palermo Italian Foods is being purchased by a group of investors and the current president and director Victor Petrone of Nascent Foodservice.

Sandro Piancone, CEO of Nascent, stated, “The sale of the Palermo Italian Foods improves the company’s financial position and enables us to focus and streamline the organization on our higher margin businesses. While we continue to believe that the value of the Palermo Foods business is significant, we believe it is in the best interest of our stakeholders to focus the organization on opportunities within our core competency of food distribution in Mexico.”

Piancone went on to say that he was glad that Victor Petrone was purchasing the business after serving