Last year, I developed the Eva Longoria Stock Index. Since Eva is now appearing on the new Microsoft (MSFT) TV commercials, replacing Jerry Seinfeld, I thought it would be appropriate to update her index for this year. Components of the Eva Longoria Stock Index: Hanes (HBI) celebrity endorsement New York & Company (NWY) celebrity endorsement BEBE (BEBE) SPORT celebrity endorsement Magnum ice cream brand owned by Unilever (UN) - celebrity endorsement Pepsi (PEP) celebrity endorsement Range Rover made by Land Rover, subsidiary of Ford Premier Automotive Group, a division of the Ford Motor Company (F) - celebrity endorsement Starred in Desperate Housewives produced by ABC Television owned by Disney (DIS), also starred in ABC's remake of Dragnet Starred in The ...