The Three Roadblocks to Sony’s Turnaround
Contrarian Profits (October 8th, 2009) Writes:
Sony Corp. (NYSE ADR: SNE) is facing the first consecutive annual loss of its 63-year history.
The Tokyo-based company lost $1.1 billion (98.9 billion yen) last year, and it expects to lose another $1.4 billion (120 billion yen) in its fiscal year ending March 31. That would be Sony’s first back-to-back annual loss since the company went public in 1958.
And despite renewed optimism within its ranks, Sony still faces a plethora of challenges, including a questionable direction, cost-conscious consumers and a strengthening yen.
The onetime bellwether of the electronics industry has seen its market share crumble in almost every category: Nintendo Co. Ltd.’s (OTC ADR: NTDOY) Wii game console has supplanted Sony’s PlayStation brand, Sony has given up its lead in portable media players to Apple Inc.’s (Nasdaq: AAPL) iPod, and Samsung Electronics Co. Ltd. is now the world’s largest seller of televisions.
Hoping to turn the
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