LOS ANGELES, CA — (Marketwire) — 10/06/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will participate in the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY(R) Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. This official gift lounge is produced by industry leader Distinctive Assets and is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood’s most influential trendsetters, Lash Fary, founder of Distinctive Assets. Billed as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media

LOS ANGELES, CA — (Marketwire) — 10/01/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection (www.MuscleFlexVATA.com) ahead of its 30 minute TV program. Muscle Flex expects to launch the Muscle Flex VATA Brasil(TM) Collection in October 2009 and the Exclusive Muscle Flex Premiere(TM) Collection by VATA Brasil(TM) early in the New Year. The Muscle Flex VATA Brasil 2 minute commercial will be a “drive to the internet” strategy that is intended to initiate substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection. The Muscle Flex VATA Brasil 2 minute commercial will be aired in cities where the BUDDY Tablet Caddy(TM) and the Beagle StepFit(TM) have already established significant Muscle Flex brand awareness and