Diamond Foods (DMND) supports existing and new products through a unique advertising strategy -- namely, Diamond's products are marketed through television advertising during the major sporting events, such as the Super Bowl, the World Series, the Olympics, the U.S. Open, and now March Madness.The company has announced a new TV advertising campaign to debut on April 4th and April 6th during the Final Four and Championship games. Three new TV commercials will be aired, which will continue the company's "Natural Energy" campaign that depicts "the bad things that can happen when you don't eat Emerald Nuts at 3 p.m."One of the key factors for Diamond's sales growth has been the continued investment in its brands through advertising campaigns that target key sporting events. Though the company devoted 3.9% of sales to advertising in the last fiscal year -- which is about average for a ...

There is a lovely article in the Daily Telegraph about Barclays being in denial about the size of the losses that it needs to take. One thing that caught my eye was the following: It has even been suggested that Barclays chose not to offload its Alliance Boots debt, when others in the banking syndicate took a 10 per cent valuation cut to get the assets off their books, because Varley and Diamond wanted to protect the minimal writedowns on leverage loans. Well you might say that. I couldn't possibly comment. Anybody looked lately at their consumer lender exposure in Japan? I couldn't possibly comment. How about just the almost total absence of losing trading days in the investment bank. I couldn't possibly comment. Anyone you know carried an 800 billion pound investment bank portfolio and not lost money on at least some days... I couldn't possibly comment. How about the ...