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Guest Article: Green in a Recession

Fred Fuld (February 21st, 2009) Writes:

By Andrew S. Winston,br /Author of a href=”http://www.amazon.com/gp/product/0470393742?ie=UTF8tag=antiquestocka-20linkCode=as2camp=1789creative=9325creativeASIN=0470393742″Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage/aimg src=”http://www.assoc-amazon.com/e/ir?t=antiquestocka-20l=as2o=1a=0470393742″ width=”1″ height=”1″ border=”0″ alt=”" style=”border:none !important; margin:0px !important;” /br /br /”Do you think this green thing will take a back seat now that money is tight?”br /br /I now hear this question more than any other. Times are uncertain, so who really knows what corporate priorities will be over the next year or two? But at the risk of being dead wrong very soon, I’ll venture some opinions. First, if there’s a deep, prolonged recession, the green movement slows down because everything slows down. Of course some parts of the economy will lose momentum slower than others (the growth of renewable energy, for example, will likely continue but perhaps at a slower pace of growth, much like China’s recent 9 percent GDP rise was oddly …


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