We maintain our Buy rating on Ctrip.com International (CTRP), a leading consolidator of hotel accommodations and air ticket booking in China. In spite of the Sichuang Earthquake, the company reported strong financial results for the second quarter of 2008, again exceeding market consensus estimates.
Its profit margin continued to improve due to strong revenue growth and increased commission per ticket sold. CtripÂ’s results were driven by growth in all of its business units. We think CtripÂ’s past results demonstrate that the companyÂ’s long-term growth story remains intact under almost all circumstances.
Ctrip primarily targets the fast-growing frequent independent traveler (FIT) segment as opposed to the traditional tour-group focused travel agencies. The company expects its growth to be driven by the expanding FIT segment. Moreover, the company has a solid competitive advantage with 95% of its hotel bookings revenue coming from star-rated hotels, which offer higher commissions.
Furthermore, CtripÂ’s scalable
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