Today, Reed’s, Inc., maker of the top-selling sodas in natural food stores nationwide, announced that it has released its all new Reed’s Natural Energy Elixir, a functional beverage containing Ginger, Camu Camu, Green Tea, Jiaogulin, Goji, Acai, Ginseng, L-Theanine and B Vitamins. The unique energy drink will be sold in natural foods and mainstream markets nationwide in 10.5 oz single-use cans.

“Reed’s Natural Energy Elixir is a next generation energy drink that is fundamentally different from current energy drinks,” stated Christopher Reed, Founder and CEO of Reed’s, Inc. “Current energy drinks borrow from the health of an individual by providing an artificial boost from stimulants like caffeine. The long term effect of our beverage is to increase your basic health and energy levels and not to run you down. We look at it as a product for consumers who were previously not interested in energy drinks because

Reed’s, Inc. (NASDAQ: REED), a producer of top-selling sodas in natural food markets nationwide, recently announced that the company has entered into a new co-pack production agreement with its primary brewery partner. The company anticipates that this new agreement will result in a 500 basis point to 600 basis points improvement in gross margins.

Under this agreement, Reed’s main co-pack facility will continue to brew and produce, bottle and package Reed’s products; this new agreement replaces Reed’s previous agreement with its current brewery partner. The agreement is effective as of November 1, 2008, and will extend for a period of three years. Reed’s has the option to extend the contract for an additional one-year period.

The founder and chief executive officer of Reed’s, Inc., Christopher Reed, stated, “This new agreement enables us to significantly improve our gross margins and save us over $1 million in manufacturing cost in 2009. We are

Before the bell this morning, Reed’s, Inc. announced that Rosauers Supermarkets signed an enhanced partnership with the company. Rosauers Supermarkets is a chain of 21 supermarkets focused on serving the Inland Pacific Northwest under the brands of Rosauers, Super 1 Foods, and Huckleberry’s Natural Markets. All 21 supermarkets have committed to carry Reed’s ginger brews and Virgil’s All Natural Sodas alongside their wide variety of natural and organic products.

“Rosauers Supermarkets has been an established and trusted natural foods supermarket chain within the Northwestern U.S. marketplace since its founding in 1936. We are very pleased to expand Reed’s presence within each of Rosauers’ three supermarket banners, which we believe represents a significant opportunity to increase brand awareness in the Pacific Northwest,” stated Christopher Reed, Founder and CEO of Reed’s, Inc.

Carl Bertrand, Regional Manager for Reed’s, Inc., commented, “With this new partnership, we look forward to driving the Reed’s brand through the

Reed’s, Inc. (REED), the maker of top-selling non-alcoholic sodas, announced today that it is expanding its beverage line. The company will launch a revolutionary new energy drink, Reed’s Natural Energy Elixir, today at the Natural Foods Expo East. The expo is being held from October 15-17, 2008 at the Boston Convention and Exhibition Center in Boston, Massachusetts.

Reed’s Natural Energy Elixir will be packaged in a 10.5 oz single-use can and initially be marketed to Reed’s existing natural food and supermarket accounts beginning in early 2009. The energy drink is based on Reed’s successful Extra Ginger Brew and incorporates a variety of all-natural ingredients, including 25% fruit juice, to provide consumers with a healthy and natural energy boost. The following beneficial ingredients have been infused into the new beverage:

* Ginger: A powerful antioxidant that increases metabolism, elevates mood, and improves nutritional absorption and digestion. * Green Tea: A natural source of

In the past, Reed’s, Inc. has been featured in many publications, and today the company announced to its subscribers that it has been appearing in even more publications recently. In USA Today, Reed’s Virgil’s Diet Root Beer was named a “hit”. The root beer isn’t made with any artificial sweeteners, but instead perfectly blended with a number of different herbs and spices. Commenting on the exquisite taste, the article stated, “No question that this particular soda would make the perfect rootbeer float.”

The company also grabbed the attention of WallStreetNewsReporter, who interviewed CEO Christopher Reed. Reed’s, Inc. expects 2008 revenues to exceed last year’s revenues of $13 million by up to 20%. In order to meet increasing demand, the company is streamlining its business operations, refining its target market, and has upped the brewing capacity to handle up to $75 million in annual sales.

The company’s beverages are not the only products getting attention, however,