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STB hopes to attract more high net worth individuals to Singapore

Raymond Teo (October 21st, 2009) Writes:
STB hopes to attract more high net worth individuals to Singapore SINGAPORE: The tourism stakes are high and Singapore is trying to woo more visitors. It is betting on the two integrated resorts due to open next year, and also spinning for a more diverse crowd. The Singapore Tourism Board (STB) said that it is on track to meeting its target of attracting 9 to 9.5 million visitors to the city this year. Despite the economic downturn, 6.2 million tourists visited Singapore in the first 8 months of this year. STB’s strategy ahead is to woo more high net worth individuals, or those with at least a million US dollars to invest. “Singapore is limited by its size and capacity and therefore, in that case, we need to make sure that we attract the right kind of audience,” said Chew Tiong Heng, director, Destination Marketing, Singapore Tourism Board. “While we will not neglect people with ...

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