K’s Media, a provider of premium brand advertising to targeted high-end audiences through an innovative media platform, recently announced that the company has developed the first and only dynamic media advertising program to be broadcast throughout golf courses in China. The strategically placed media screens will feature revolving broadcasts up to 60 times per day to effectively strengthen brand recognition.

Founded in 2007, K’s Media’s media platforms are installed in karaoke clubs, business entertainment centers and golf clubs throughout China. According to the Washington Post, China is emerging as a new hotbed of golf enthusiasts due to its growing middle class made up of successful small- and medium-size business owners and government officials. Since 2008, K’s Media has successfully attracted high-profile clients, including Motorola, Aston Martin, Acura, Remy Martin, Glashutte, Evian and Budweiser.

“Today China boast more than 200 world-class golf courses and current golfing enthusiasts of almost 4 million are

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For Immediate Release

Chicago, IL – September 14, 2009 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Sohu.com Inc. (SOHU), Shanda Interactive (SNDA), Baidu.com (BIDU), Netease (NTES) and SINA (SINA).

Get the most recent insight from Zacks Equity Research with the free Profit from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Friday’s Analyst Blog:

Sohu.com Cut to Neutral

We have downgraded Sohu.com Inc. (SOHU) from Outperform to Neutral as the stock faces near-term risks due to delay in game launches, intense competition and concerns related to online ad spending.

Sohu is the third-largest internet portal and one of the most well-known online brands in

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We have downgraded Sohu.com Inc. (SOHU) from Outperform to Neutral as the stock faces near-term risks due to delay in game launches, intense competition and concerns related to online ad spending.

Sohu is the third-largest internet portal and one of the most well-known online brands in China. However, its core business of brand advertising and online games faces fierce competition in China from big players like Shanda Interactive (SNDA), Baidu.com (BIDU), Netease (NTES) and SINA (SINA).

Earlier, the company had reported strong second-quarter results with both revenue and EPS beating the Zacks Consensus Estimate. Moreover, it provided better-than-expected third-quarter guidance. However, its performance is expected to be overshadowed the macroeconomic concerns facing China in 2009.

The company had spun-off part of its gaming division Changyou.com (CYOU) in an ADS offering. While this unit is expected to boost user base and market share in

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Sohu.com’s (SOHU) second quarter revenue beat the consensus estimate by 3.3%, while the EPS beat by $0.07. This was the result of strength in its online games, advertising revenue and portal business. Revenue for the quarter was $127.1 million, up 24.6% from $102.0 million in the year-ago period. This was above the high end of the company’s guidance of $121.0- $125.0 million and above our estimate of $124.0 million. Revenue was driven by a 39% increase in online game revenue to $66.6 million and 4.6% increase in brand advertising revenue to $43.6 million. Online game revenue exceeded the high end of the company’s guidance by $1.6 million, while brand advertising revenue was in line with guidance. The increase in online gaming revenue was due to the higher active paying accounts (APA) and user base expansion, which reflects the growing popularity of Changyou's online games. Despite a ...

Sohu.com, Inc. (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. The company offers services through one of the most comprehensive matrices of Chinese language web properties and proprietary search engines.

Although Sohu faces fierce competition from different fields including brand advertising, online games, wireless value-added services, and search, the company manages to be a main player in almost each field. Sohu has a well-known brand and rich website resources to leverage the great opportunities for online business in China.

Internet penetration is accelerating [in China], which is very positive for Sohu. Overall, we think the current stock price is undervalued. Therefore, we are maintaining a Buy rating on SOHU shares. Due to the current market malaise we are reducing our target price to $65.

Read the full analyst report on SOHU.

"SOHU" Free Stock Analysis: Buy? ...