Patchi float not just for sweet tooths
Jason G. Wulterkens (August 10th, 2009) Writes:
Beirut’s “luxury” chocolate chain Patchi, recently named by brand consultancy Wolff Olins as one of the world’s five most successful new brands from emerging markets, recently hired financial advisers for a primary listing in Dubai and a secondary listing in London that will see up to 49% of the company floated. The firm generated $165m in sales last year, and ultimately plans to expand into a line of cafés that would make it “like Starbucks, but at a higher level,” per its executive general manager, Mazin Obeidi. Its first cafe will likely open in Lebanon sometime next year, he added. More importantly for investors, Patchi’s IPO would be the first public offering on the Dubai Financial Market in the past 14 months, despite the emirate’s open-arms towards would-be
Beirut;, chocolate chain, Dubai, executive general manager, Frontier Markets, Frontier Markets, jason g wulterkens, Lebanon, London, Market Commentary, Mazin Obeidi, Patchi, Starbucks, USD, Wolff Olins


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