Chinese wireless giant China Mobile (CHL) is reportedly planning to spend more on 3G terminal subsidies in 2010. The company has tripled the amount of subsidies from the current year level and is expected to spend up to RMB30 billion (US$4.4 billion) next year. This move will enable the company to better compete with its Chinese peers in the domestic 3G space. China Mobile remains the leading player in the Chinese wireless market with 70% market share and more than 500 million subscribers. However, the company’s share of the new subscribers has dropped recently due to stiff competition from China Unicom (CHU) and the relatively new wireless player China Telecom (CHA) as they both operate internationally acclaimed 3G standard based networks. Leveraging its home-grown TD-SCDMA 3G standard, China Mobile launched its 3G network in early 2009, already covering 38 Chinese cities. The company currently ...