Limited Brands still has room to fall (LTD)
Source: http://thestockmasters.com/article-LTD-LimitedBrands-07152008.htmlPosted on Tuesday, July 15th, 2008 | In Stocks to Watch
Shares of Limited Brands, Inc. (Public, NYSE:LTD) have fallen to levels that haven’t been seen since
2003. At $15 shares, is the stock worth a look?
You may or may not know, Limited Brands owns the Victoria’s Secret Brands, along with Bath & Body works. This isn’t the first time I’ve written about them; Limited Brands needs a checkup at least once a year.
Since I touched on them last, they divested their interest in both the Express and Limited Stores. What did that leave them with? Not a lot in terms of Revenue and Growth. This is one of the reasons I believe shares haven’t bottomed out yet.

Why? Because of the Economy and Retail are sagging like Jack Nicholson’s Man Boobs. It’s every man’s worst nightmare. You saw it on the Seinfeld episode, “The Mansierre,” in which Kramer developed a bra for guys who were suffering from a little too much breast development.
Anyway, back to the Retail Sector. Just look at J Crew Group (JCG) down -49% in the last 52 weeks, American Eagle (AEO) – 55%, and shares of The Gap (GAP) are down -17%. The Powershares Dynamic Retail ETF (PMR) is down nearly -22% in the last year. Not a fun time to be investing in the Retail.
Or is it? When investing, a good rule of thumb is to buy when everyone is spazzing out (That rule may not apply to the Financial Sector right now, with banks closing their doors left and right). But Retail isn’t under the scrutiny that the Financials are experiencing right now.
Unless we have some Retro 60’s fad happen, women need their bras. So let LTD fall a little more, then swoop in and pick up some shares of a company and brand that isn’t going away anytime soon.

Last 5 posts by Eric Cheshier
- Why are Gilead Sciences (NASDAQ:GILD) shares falling? - October 21st, 2009
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- Gold stock to watch: Minefinders Corp.(MFN) - February 23rd, 2009
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- Bank of America (BAC) shares oversold - January 19th, 2009
Amp, Limited Brands, Limited Brands Inc, nyse, Shares, Stock Worth, Stocks to Watch, Victoria S Secret, Victoria Secret
![]() About Eric Cheshier (http://thestockmasters.com)
Eric is the Co-Founder of TheStockMasters.com and his love for investing started in his early teens. After trading stocks to supplement his income he began heavily trading options and knew then that stock research and analysis was his true calling. Eric can proudly say that by investing in the stock market he was able to turn a few thousand dollars into a portfolio that allowed him to pay his way through college and buy his first home before the age of 24. Investing has allowed Eric the time to work on various projects including running TheStockMasters.com and active day trading. |



