Recently, Salesforce.com (CRM) launched a software that will help small businesses manage contacts and track customer relationships at a reasonable cost of $9 per user per month. This is the “Contact Manager”, a new edition from Salesforce.com that provides the essential tools needed to manage business contacts and customers in the cloud. 

This Contact Manager allows no more than two people to manage business contacts through this software, compared to its other two Customer Relationship Management software, one of which allows up to five users and costs $35 per worker per month, while the other one costs $65 per person per month and allows an unlimited number of users. So this is the most competitively priced contact manager edition that the company has offered to its customers. 

We believe this will give Salesforce.com access to a small business segment and open up new sources of revenue, as this new software will be affordable to most small enterprises and will help to grow businesses for these companies. This new edition of the Contact Manager can easily track email communications from Microsoft Outlook, Gmail, Yahoo or any email system, and keeps detailed record of customer interactions to improve sales and enhance customer satisfaction. The company is on a roll and reported positive second quarter results, exceeding the consensus estimate and management guidance. 

The company was one of the first to develop its lower cost on-demand services into a successful business model. Salesforce has recently extended the reach of its Force.com site through value-added resellers, which is expected to generate additional revenue. The company is diversifying its business across various segments. Although the company is strengthening its grip in the cloud computing space, it is expected to face reasonable competition from bigger players in this segment.
Read the full analyst report on “CRM”
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