Legend Media Inc. (LEGE.OB), through its wholly-owned subsidiary Well Chance Investments Limited, intends to build a leading consumer advertising network in China, reaching consumers through multiple advertising mediums. Legend Media has put the company’s near-term focus on reaching consumers through the Chinese radio market.

On September 11th, 2008 Legend Media announced entrance into a contract to acquire the rights to radio advertising in Shenzhen, China. Shenzhen is one of the jewels in China, a city of 12 million people which is located just north of Hong Kong. This area is one of the fastest growing areas in China, economically speaking.

The contract grants the company exclusive rights to 45,990 minutes of radio advertising inventory at an average cost of less than $15 per minute. The newly-acquired rights bring Legend Media one step closer to reaching its goal of adding six channels to its rapidly expanding inventory by year-end. The company has also recently closed other acquisitions in Beijing and Tianjin.

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