IdeaEDGE, Inc. has added Maynard Webb, a seasoned technology executive, to its Board of Advisors. Webb is the current Chairman and CEO of LiveOps. LiveOpps specializes in on-demand call center and virtual call center services for numerous businesses in direct response and enterprise markets. Webb’s resume includes stints as eBay’s chief operating officer, senior vice president and chief information officer of Gateway, Inc., and leadership positions with Bay Networks, IBM, Quantum Corporation, and Thomas-Conrad Corporation.

IdeaEDGE President and CEO Jim Collas expects Webb to make an impressive contribution to the company given Webb’s pedigree in information technology. “I am very pleased to have Maynard join our advisory board,” said Jim Collas, president and CEO of ideaEDGE. “His experience in scaling operations and IT systems in high growth corporations will be invaluable.”

IdeaEDGE, Inc. of San Diego, California is currently building a proprietary Social Network Enable Group Gifting (SNEGG) platform through its operating subsidiary, Socialwise, Inc. The SNEGG system’s purpose is to allow groups of people to easily pool money for joint gifts. IdeaEDGE, via SNEGG, is taking aim at the $100 billion gift card market and intends to join that market with increasing consumer demand for online social networks.

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