Brite-Strike Technologies, Inc. (OTC: BSTI) previously relied mainly on word-of-mouth in order to publicize their products as well as the company’s website and several high-end catalogs, but today their dedicated work to allure customers through a major media advertising campaign is paying off.

With their inviting price points, community involvement, and niche focus for citizens who seek added security, such as women, volunteer workers, and others, Brite-Strike’s line of consumer-centric personal protection products are quickly gaining a retail presence among nationally recognized retail stores. The company’s primary distribution channels continue to be through their attendance at international police and law enforcement trade shows held throughout the United States and Europe.

During 2008, the company entered into a number of agreements in order to expand their distribution channels. The first major agreement came with Brite-Strike shipping 3,600 Lighting Strike protection systems to BJ’s Wholesale club in August, with discussions still ongoing in regards to a follow up order of 10,000 Lighting Strike systems for later this year. Brite-Strike recently entered into an agreement with Lowes Home Improvement (NYSE: LOW) to sell Brite-Strike’s new Lightning Strike™ product online at www.lowes.com. As a fortune 500 company, Lowes recorded sales of $48.3 billion in 2007 alone, and serves approximately 14 million customers a week at more than 1,550 home improvement store locations in the United States and Canada.

The popularity and marketing attractiveness of high-powered LED flashlights, combined with their self-defense functionality, has created a substantial market opportunity for the company across law enforcement, military and consumer sectors. In November 2007, Brite-Strike launched a commercial series which resulted in a high-demand for their tactical illumination products. The company generated $260,000 in revenues last year and is targeting $1.5 million to $3 million in 2008.

The agreements with Lowes and BJ’s signify Brite-Strike’s commitment to improving their exposure and producing great growth for their company. With these agreements Brite-Strike believes that numerous other major retailers will look to enter into product distribution agreements as well. Brite-Strike intends on targeting new channels such as Costco Wholesale, Dick’s and Target over the next 24 months.

Let us hear your thoughts: Brite Strike Tactical Illumination Products, Inc. Message Board

Last 5 posts by QualityStocks

• Omnicity Corp. (OMCY.OB) Announces Addition of New Board Member - November 20th, 2009
• Muscle Flex, Inc. (MFLI.PK) Announces Release Time for the BUDDY Tablet Caddy Two-Minute Commercial and Landing Page - November 20th, 2009
• Artfest International, Inc. (ARTS.OB) Announces Revenue Profit Jumps - November 20th, 2009
• Omnicity Corp.’s (OMCY.OB) Recently-Issued Corporate Update - November 20th, 2009
• Soligenix Inc. (SNGX.OB) Taking Steps to Meet Challenges of Vaccine Technology and Biological Warfare - November 20th, 2009