Consorteum Holdings, Inc.’s majority-owned subsidiary, My Golf Rewards Canada Inc., announced the launch of a revolutionary loyalty, rewards and retention program for the North American golf industry. The program is designed to increase revenues and profits opportunities, while decreasing costs of operating a traditional coupon-based discount program. The program will also enable golf courses to establish long-term relationships with their members and directly market to the golfers’ preferences.

My Golf Rewards will utilize Fidelisoft Inc.’s software technology to offer the loyalty, rewards and retention program to the North American Golfing industry. The technology allows cardholders to instantly receive and redeem reward dollars for their participation in the My Golf Rewards program at any participating course.

Quent Rickerby, President & COO of Consorteum Holdings Inc., stated, “My Golf Rewards offers the golf industry a new and innovative way to better serve and reward its members, while exposing new revenue and profit opportunities within the golf facilities. During this difficult economic time, golf course owners need better ways to entice increased frequency of played rounds and drive consumer loyalty to their course.”

Cardholders will receive rewards based on how much they spend for goods and services throughout the golf course facility. Each participating golf course can choose to issue rewards dollars to their members for green fees, pro-shop purchases or at the food and beverage area. Cardholder can redeem their point dollars instantly at any of these locations within the facility or at any other participating golf course.

Bill Mathews, President of My Golf Rewards, commented, “Our new rewards program will provide cardholders the unique benefit of being ‘Paid to Play.’ Every time you spend money at the course you earn dollars to redeem for more rounds of golf. This program was designed to be a win-win for both the player and the golf course.”

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