LOS ANGELES, CA — (Marketwire) — 10/28/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. Moulton Logistics (www.MoultonLogistics.com) is one of the largest fulfillment and inventory management providers in North America with over 40 years of Direct Response experience located in Van Nuys, California. Muscle Flex chose Moulton after developing a strong and dedicated relationship with them. Moulton is one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.

“Moulton Logistics is the premier fulfillment company that leads the nation in fitness and lifestyle products,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that they provide for our growing list of direct response products. The BUDDY and The Beagle are the first of our products that Moulton will be handling for Muscle Flex and we certainly expect many more.”

Muscle Flex is making final preparations for the November national launch of the The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial.

Muscle Flex will be releasing the one page landing pages for both the BUDDY and the Beagle complete with the final edited 2-minute commercials to investors prior to their national broadcast.

About Moulton Logistics (www.MoultonLogistics.com)

Moulton Logistics Management is an integrated logistics company and provides a total solution and one-stop-shopping for companies requiring customized information solutions, fulfillment, retail distribution and logistics services. One of the country’s leading fulfillment resources, Moulton Logistics Management is serving numerous clients in all areas of b-to-b and b-to-c marketing, including DRTV, catalogs, online shopping, continuity programs, literature fulfillment and CRM services. Moulton operates from a 200,000-sq-ft facility in Van Nuys, CA, close to the Los Angeles and Long Beach ports.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The BUDDY Tablet Caddy” and “The Beagle StepFit” are Trademarks of Muscle Flex Inc.

Contact
Danny Alex
CEO
Phone: 310-717-1003
www.MuscleFlexInc.com (Corporate)
www.BeagleStepFit.com (Product)
www.BUDDYTabletCaddy.com (Product)
www.MuscleFlexVATA.com (Product)
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex

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