As the US dollar continues to bounce along at its lowest levels in some time, European manufacturers are eyeing opportunities in the United States. The problem is they are unfamiliar with the odd requirements that American consumers and regulation-happy legislators want. The company that can provide aid and comfort to these groups will be the one to benefit all the way to the bank.

Cross Atlantic Commodities Inc., a manufacturer, marketer and distributor of specialty food products, aides European manufacturers with the subtleties and requirements of entering the American market. The company also manufacturers a waterless car wash and wax product, along with a fruit bar product of its own design under the registered Fruit2 Go product name.

The company has recently embarked upon a new expansion of its European marketing campaign. Under the expanded program, the company has signed an agreement which effectively gives it access to over 4,000 supermarkets and club stores across the United States. The agreement is designed to attract European specialty food and merchandise manufacturers to the company and the US marketplace. Currently, the company has its first new European customer in the form of a German pasta manufacturer. Short term goals for this new push include the signing of a total of 5 new manufacturers within the next 6 months.

The timing of the company’s push could not be better. The weak US dollar is a fairly attractive lure to European manufacturers that are unsure about entering the international marketplace with their food and merchandise products. Labeling and safety requirements can be confusing and the distribution structure daunting. Cross Atlantic Commodities has decided to make its push for new European customers over the next 6-18 months. The company is hoping to see new customers coming to America, along with their products and its 10% share.

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