: In Darren Rovell’s post on Nike’s “Air McFlys,” what Back to the Future “science” term did he quote?

For someone who grew up in the mid-80’s quoting my best impression of George McFly (“No Biff, get your dirty hands off her!” and “Lorraine, you are my density. I mean, destiny.”), it was all about the flux capacitor and dreaming to one day jam like Michael J. Fox did in the “Enchantment Under The Sea” dance.

It made the DeLorean, an utter business failure, the coolest car in the world. Trust me, there wouldn’t have been a DeLorean car show in Gettysburg, Pa., last month had it not been for this movie. Just ask Lauren O’Reilly, an ad executive who has one of the cars and every time she drives it she hears someone screaming, “Jigawatts!”

Though I wouldn’t consider “density” a science term in this instance, “all of the above” was accepted as correct. As for Nike (NKE), it gets high marks for earnings quality in my models.

Last 5 posts by William Trent

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